By Dan Piper, Certified Personal Trainer, FMS, HKC Workout4Results.com
I’m posting about this sweater because this is an American success story based in San Francisco, about a business that does things much differently than most. Whether you operate a fitness business, a high-tech startup, or a corner store, there are tremendous lessons here for us all. Here’s how American Giant is different, and why I like them.
1. It’s important to know that the above sweater is $89.00, is considered the highest quality zip-up hoodie sweater on the market, and had a 4 month wait to get one shipped when this article was written.
2. Quoted from Bayard Winthrop of American Giant, “One of the great unspoken, dirty secrets about the apparel industry is that brands for the last 40 years have been investing a tiny amount in the product to sustain huge marketing and huge distribution costs,” Winthrop said. “In American Giant’s case, we do almost the exact opposite of that.”
3. For starters, it appears to weigh more than two pounds. The fabric, which is 100% cotton, feels about three times thicker than most sweatshirts. And ribbed paneling along the shoulders and sides help create a tailored look, eliminating the boxy silhouette of most hoodies. Bayard said he spent about eight months designing it with the help of former Apple engineer Philipe Manoux and world-renowned pattern designer Steve Mooto.
4. They do not need to outsource jobs overseas.
What draws me here that this company has thrown traditional metrics out the window. In order to land and keep happy customers, their needs are placed at the very top, and the entire company caters to every last detail upon detail of these needs.
This company did their homework, did their homework, and then made sure to do their homework, meanwhile other businesses apply metrics, metrics, and then more metrics. Which seems like a better way for all of us to live, in general to you?
This story came from the following source: http://www.businessinsider.com/this-hoodie-is-so-insanely-popular-you-have-to-wait-months-to-get-it-2013-12